Some companies are taking the next step with social-networking sites. These retailers are selling direct to consumers.
Large retailers have taken advantage of their social media presence in the past with special promotions. Hallmark ran a special twist on the Mother's Day card as a tribute to Moms on Facebook with the Hallmark Mother's page. Since April 19, over 1000 users have sent tributes to their moms, with Hallmark Facebook fans now totaling over 68,000. This is up from just 250 fans last November!
More...