Implementing an Effective Search Strategy

Everyone might agree on what an effective search strategy must do for a website. The disagreements arise with the question of how to go about constructing an effective search strategy.You will know you have arrived when your site is

• Discovered via Google
• Accessible without any obstacles
• Contains relevant information useful to searches
• Ranks high in Google’s organic search results

Web Spammer Vs SE Optimizer.

If you are a business man looking for consulting help with Search Engine Optimization, you want to distinguish between the web spammer and the real optimizer.

A Web Spammer will be totally focused on rankings. Is that the only thing your consultant discusses with you? Your Google Rank?

A real Search Engine Optimizer will also care about what the search engine results are. But in contrast, he or she will care about the searcher. What is the searcher’s customer experience like? What is the search experience?  How is the navigation through the site? Is the visitor well served?

A truly effective strategy depends on

• Web Architecture
• Strategic Development
• Integrated Advertising Initiatives
• Building Each Page

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alligatortek today announced it has entered a partnership with Kentico Software to provide its customers with a flexible content management system for affordable development of effective websites for e-commerce, marketing, and member-based organizations such as Chambers of Commerce.

Download Our Press Release.

Some companies are taking the next step with social-networking sites. These retailers are selling direct to consumers.

Large retailers have taken advantage of their social media presence in the past with special promotions. Hallmark ran a special twist on the Mother's Day card as a tribute to Moms on Facebook with the Hallmark Mother's page. Since April 19, over 1000 users have sent tributes to their moms, with Hallmark Facebook fans now totaling over 68,000. This is up from just 250 fans last November!

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There are a number of unsavory ways in which criminals can conduct attacks against you and your colleagues. Do not let yourself or your users become victims of an attack.

One mechanism is malware embedded within websites that can penetrate your antivirus software defenses to steal sensitive personal information. It used to be the case that having a strong anti-virus package would do the trick. However, these days, this malware software can all too often pass these defenses undetected.

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Microsoft filed a lawsuit Tuesday in U.S. District Court for Western Washington against Salesforce.com for patent infringement. The complaint alleges Salesforce.com violated the nine patents including:

• 7,251,653: Method and system for mapping between logical data and physical data
  
• 5,742,768: System and method for providing and displaying a web page having an embedded menu
  
• 5,644,737: Method and system for stacking toolbars in a computer display
  
• 6,263,352: Automated web site creation using template driven generation of active server page applications
  
• 6,542,164: Timing and velocity control for displaying graphical information
  
• 5,845,077: Method and system for identifying and obtaining computer software from a remote computer
  
• 5,941,947: System and method for controlling access to data entities in a computer network

So be careful how you conduct data mapping and design software or you too could be in for a surprise!

Both companies are investing heavily in building competing platforms for cloud computing — Force.com from Salesforce.com and Microsoft's Azure.