Google accounts are infinitely useful for businesses. While I personally use Google for absolutely everything, it’s also necessary for a lot of our needs here at alligatortek. Some Google products that are 100% necessary for running your business’ website include:

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As part of the business community your organization is often asked to sponsor events, make donations, and participate in other organizations in exchange for visibility. Of course exposure is not the only reason that you make these contributions, but it definitely is part of the return. As a designer who builds websites for many of the organizations that you may contribute to, I am often hunting down company logos to put up on these websites. It’s often a difficult task because many business owners don’t know how to get their logo in the format that I need, or it takes a really long time to track down.

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alligatortek today announced it has entered a partnership with Kentico Software to provide its customers with a flexible content management system for affordable development of effective websites for e-commerce, marketing, and member-based organizations such as Chambers of Commerce.

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Many SEO experts have gotten their professions down to a science (or maybe more of an art-form). You should not give up trying to compete with the major players. SEO can be achieved through the use of well-written and compelling content.

On the web, content is king. I know that you’ve heard it many times before, but it’s the truest expression for getting visitors to your website, and converting those visitors into buyers. Many businesses decide to redesign their websites without considering the fact that their content is old and dated.

When redesigning your website, take the opportunity to evaluate every single piece of content on your site. Here are some steps toward making your content stronger, thus improving the rank of your site in search engines.

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Yesterday Google announced the launch of "Google Caffeine". Caffeine is a new search index that enables Google to serve searchers with the freshest possible results. The way that Google currently works is that it indexes pages in its directory at a rate of about once in about two weeks, depending on the content source (more regular and notable content producers get indexed more frequently). Caffeine indexes small parts of the web at the rate of  hundreds of thousands of pages per second.

What this means for you is that the more regular that you produce content, the higher in search results that you will appear in your given industry. What better way of producing content is there than a business blog? Not only blogs, but what about social networking sites? Now is the time to boost your SERPs, and hop on the social networking bandwagon!