For the last couple of years, we have been encouraging our clients to host their promotional videos on YouTube. We had a variety of reasons for suggesting this:

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Google accounts are infinitely useful for businesses. While I personally use Google for absolutely everything, it’s also necessary for a lot of our needs here at alligatortek. Some Google products that are 100% necessary for running your business’ website include:

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Setting 301 redirects for a .NET website can often be a daunting task. The problem is that often you are dealing with dynamic pages and static pages. Especially in the case of the dynamic pages, it’s very hard to completely control these redirects from within IIS in a one to one relationship. You will also end up with a site configuration that’s full of junk pages that you don’t need anymore, and before you know it the gruff has built up to an unmanageable extent.

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Many SEO experts have gotten their professions down to a science (or maybe more of an art-form). You should not give up trying to compete with the major players. SEO can be achieved through the use of well-written and compelling content.

On the web, content is king. I know that you’ve heard it many times before, but it’s the truest expression for getting visitors to your website, and converting those visitors into buyers. Many businesses decide to redesign their websites without considering the fact that their content is old and dated.

When redesigning your website, take the opportunity to evaluate every single piece of content on your site. Here are some steps toward making your content stronger, thus improving the rank of your site in search engines.

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