Case Studies

Project Profile for the Hartford Technology Rental Website

Executive Summary

Company

Hartford Technology Rental was founded in 1991. It offers a wide range of rental solutions nationwide, from scanners to projectors, from desktops to laptops, offering expertise and extensive support services. Hartford Technology Rentals is "not just equipment."

Solution Description

The website gives the company a fresh presence on the web. With only a glance at the home page, visitors are immediately aware of the wide array of equipment available. The content management system allows Hartford staff to easily update the site themselves.

Benefits

The system will serve the company’s future needs and contribute to its growth and expansion by improving its website presence in the areas of navigability, search engine friendliness, and marketing effectiveness.

Software and Services

  • ASP.NET
  • Content Management System
  • Google Analytics

Customer Profile

Sector: Commercial Services
Industry: Audio-Visual Equipment and Computer Rental

Hartford Technology Rental is dedicated to customer service. The combined years of experience accumulated by its expert staff is over eighty. Its core business values are Integrity, Service Excellence, Teamwork, Innovation, and Economic Value.

Business Situation

The company’s website needed an updated look. The company was interested in beginning to blog and eager to take advantage of modern social networking. One of its top priorities in the redesign was Search Engine Optimization.

Solution

The newly re-designed website gives the company a bright, open look and a state of the art presence on the web. The home page is optimized for conversion with easy navigation and inviting links.

Ongoing efforts in the SEO campaign will address the ever changing need to produce content that is both useful and compelling, while continuing to publicize and network the new site.

Sections on the website include:

  • Products
  • Solutions
  • Support
  • About Us
  • Locations

Content Management

The website is built on a content management system platform. This enables the company to keep the website content up to date without requiring outside professional assistance. This user friendly and cost saving feature paves the way for timely updates since both administrators and contributors are able to easily maintain the content.