How important is video to your online marketing efforts?

For the last couple of years, we have been encouraging our clients to host their promotional videos on YouTube. We had a variety of reasons for suggesting this:

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Google Account Changes

Google accounts are infinitely useful for businesses. While I personally use Google for absolutely everything, it’s also necessary for a lot of our needs here at alligatortek. Some Google products that are 100% necessary for running your business’ website include:

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Maintaining Brand Consistency with Scalable Vector Graphic Logos

As part of the business community your organization is often asked to sponsor events, make donations, and participate in other organizations in exchange for visibility. Of course exposure is not the only reason that you make these contributions, but it definitely is part of the return. As a designer who builds websites for many of the organizations that you may contribute to, I am often hunting down company logos to put up on these websites. It’s often a difficult task because many business owners don’t know how to get their logo in the format that I need, or it takes a really long time to track down.

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Global SEO 301 Redirects in ASP.NET

Setting 301 redirects for a .NET website can often be a daunting task. The problem is that often you are dealing with dynamic pages and static pages. Especially in the case of the dynamic pages, it’s very hard to completely control these redirects from within IIS in a one to one relationship. You will also end up with a site configuration that’s full of junk pages that you don’t need anymore, and before you know it the gruff has built up to an unmanageable extent.

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A Breakdown of Document Paths for Web Application Development

Understanding how document paths work can be a tricky thing for even the most seasoned of application developers. If you’ve spent any amount of time developing a dynamic application, you’ve probably run into some sort of issue with resources not being found. Evaluating what type of path you need to use is the first step. We’ll evaluate the pros and cons of each of these path formats, and hopefully this will guide you to choose the best method for your needs.

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